The average order value is an important metric for any business. It tells you how much each customer is spending with your company. If you’re just starting out, it can be hard to get customers to spend more.
The average order value is the amount of money spent by customers on a single order. It’s a metric that shows how much revenue your business generates per customer.
But if you’re already established in your niche, there are several ways you can increase the average order value of your customers
- Offer a discount on a product when customers purchase multiple items
Offering discounts when people buy multiple products is a great way to increase your average order value. This works especially well if you have a product that customers tend to buy in bulk. For example, if you sell makeup, you could offer a discount when someone buys two or more lipsticks or mascaras.
- Offer free shipping over $50
Free shipping is one of the most effective strategies for increasing your average order value because it lowers the barrier to purchase for customers who are on the fence about making an online purchase. If you have an online store and don’t offer free shipping, consider adding it in! It will help you convert more sales and increase revenue per order overall
- Offer bundled products or other add-ons
Bundling products together can be another great way to increase your average order value by encouraging customers to buy multiple items from your store at once rather than just one item at a time (which may cost more in shipping).
- Sell higher-priced products
This is obvious, but it still bears repeating: The more you sell, the more money you make. If you’re selling cheap items at low prices, it might be time to move into higher-priced items or even add a new product line altogether.
- Offer discount deals and sales promotions
Discounts and sales promotions are a great way to increase AOV by driving volume through promotion pricing, which helps build customer loyalty while also increasing their lifetime value (since they’ll likely spend more over time). You can also use coupons to encourage repeat purchases from existing customers who may not have purchased previously because of price sensitivity or lack of need for the product at that time.
- Add additional services or benefits
Offering something extra with each purchase (like free shipping or free returns) can help increase AOV as well as customer satisfaction with their experience with your brand and company — which improves customer retention rates as well!
- Offer tiered pricing.
If you don’t offer a price range for your products, try adding tiered pricing that offers customers choices. For example, if you sell winter clothing, you could offer a discount on additional items or free shipping when they buy two or more items from your store.
- Add accessories and add-ons.
If you sell shoes, consider adding accessories such as socks, shoe polish, or shoe care kits to increase the price of each pair of shoes. Add-ons should be complementary but not essential for the product function (e.g., make-up brushes for lipstick).
Increase your eCommerce store average order value with us
As an eCommerce business owner, you want to increase the average order value of all your products. This helps you make more money from each customer and increase overall sales.
An easier way to increase your average order value is by adding a product add-ons option for each product on your store. Product add-ons allow customers to purchase additional items at a discounted price. With Kwikcart, you can use our app to add this feature to your store in just a few minutes!